IKEA Out With New iPhone App

IKEA just launched an iPhone app  to promote their 2010 catalogue. The iPhone app features more than 375 pages so a lot of content for all the IKEA fans out there. The video already got more than 16,000 views since uploaded December 3th. But I don’t get it?? Why can a video like that generate buzz at all? It’s only showing how you can use the iPhone app to look up IKEA stuff… Is it because it’s from IKEA? and that makes it cool?

Maybe it’s me.. but I think it’s borring!

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